Fonts speak louder than words...
>>>
After
taking a look at this successful brochure series, the elements that stand out the most, thus what makes it successful, is a clean background, two colors, exciting and attractive
font, graphics, and consistency.
This
designer used only two colors, those being black and white. For some, only
using black and white could be boring, dull, and basic. But for others the use
of simplicity, and a complete contrast color palette is attractive. These
colors allow for the font and words to stand on their own, and to be visually
clear. There is not a competition of color that would cause there to be
clutter, rather two colors working cohesively together.
The use
of repetition is clearly carried through out the entire brochure series. There
is a continuous use of the same colors, and 1 or 2 fonts that are repeated
several times that show repetition. One thing that was added to the rest of the
series, that was now included on the cover brochure was his logo. However
because he used his logo on all the rest of the series, while continuing to repeat
the same fonts through out, it did not take away from the repetition because
similar aspects were used again to keep the series relating.
The font
types that were used through out this brochure series are strong. Beginning
with the cover brochure, the use of lines, banners, and fill shapes, work so
well with the text he used. Each of them being different but they work
cohesively together, they are all pair well together like a fine wine and
cheese. He was sure to keep most of the main word fonts a serif font. By doing
this it visually attracts the eye and prevents it from becoming visually
confusing and chaotic.
As far as
the layout is concerned it is simple, and displays clean lines with easy to
read text that has been carried from the cover brochure. There are no images
within this brochure series rather, there are more lines, shapes, banners, and
small graphics. This was a smart move when creating a self-promoting brochure
because you do not want to use images of yourself, or use images to show your
hobbies. The designer wanted to use graphics, fonts, lines and shapes, to
display his creativity and reflect his personality through the outlet of design
rather than images.
...But page sized photos take you where you want to go.
<<<
This brochure series is greatly successful because the designers use of images expands over the entire page allowing the reader to immediately understand what this brochure is about. The layout and format is clean and very organized, it is easy to read and understand, and there is very little to no clutter and unnecessary garbage added. This brochure allows the images and quick paragraphs speak for themselves.
Most of the images used within this brochure series seem to be taken at night or at sunset. There is an earth beach "summertime" feel to the images based off of the photography subject. The color tones in these photos match well, due to the style of the "spaces" photographed, and because of the time of day in which these photos were being taken. They give off a "clean" and "airy" feel, upon looking at them, and they create a desire within the reader, as in "oh, I'd love to live there", or "I'd love to vacation in that space". When that thought crosses the readers mind, the brochure is instantly a success. It gets the main point across, and it's clearly attractive, especially if the reader instantly has a desire to "live inside" the brochure.
The consistency and repetition within this series of brochures is evident. There are full page images on each page of each brochure and the font and font layout is either the same, or a relative of the ones contained on each page. The headline font is a serif font, which displays a strong pull toward the headline and the information below. The type font is a sans serif font. By using this font it displays an easy going, easy to read, and laid back tone toward the information within. Because of the images used, it is appropriate to use such a font to carry out the tone and compliment the design layout, and the content within. And the placement of the information boxes helps to create balance on each page of the brochure.
This brochure is easy to read and understand. The visuals and font are strong, but to do not take away from each other.
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