Deforestation Posters Aren't Printed On Paper

The topic for this poster project is about deforestation and the effect that it has on our climate as well as the future of our world.

Due to the nature of this issue, it is considered both economic, political, as well as social. Deforestation is an issue that effects people in the areas of which this is happening, it effects our economy due to the use of trees as a resource for “everyday” use in society, and politically it effects the countries in which deforestation is happening; it effects each country’s economy and puts pressure on the specific government.

The client of this poster has taken the stance of being anti-deforestation, which opens up a lot of opportunity for this poster project as far as research and design are concerned.

Ten Adjectives to Describe This Topic:

-         - Rapid

-          -Massive

-          -Destructive

-          -Devastating

-          -Unwanted

-          -Deserted

-          -Stripped

-          -Unpleasant

-          -Homelessness

-          -Depletion

The Three Typefaces 

The three typfaces that I think would be appropriate and attractive for this poster would be, script fonts like ‘Yellowtail’, serif fonts like ‘Rockwell’ and ‘Arvo Coustard’, and possibly a display font like ‘Pinewood’. The mix between a script font and serif font would draw they eye in with a larger word being in the script font (which a lot of people are attracted to currently, and with the use of a strong/non-typical script font, it will entice and engage the reader), and then using the body text with a serif font to show that there is a serious tone to this poster message as well.

In-Your-Face

I’m currently conflicted about whether I would like to design a more serious poster having it be “loud” and “in-your-face”, and including a lot of raw detail about the effects of deforestation and how it is effecting our world, and why we need to care a little more, and also include tips of how to do your small part to help. I would want to take this angle with the poster because posters can be very effective if they display raw truth about something. Giving people information on something that they were not aware of, without sugarcoating it and making it all light and fluffy. If people see something bold and “in-their-face” about deforestation, maybe that would trigger something in them; seeing one raw true horrible fact about what deforestation, and what it’s doing to our world, could cause the reader to actually want to do something or, it could be something that they will carry with them and perhaps months or a year later, they will finally do something about it. But then there is the ladder where it could be too much for people to digest, and they could choose to ignore it because it’s so true that it’s scary (but we don’t like those people anyways).

Let There Be Light and Optimism

 However, there is the other side of my creative little mind that wants to do something that includes optimism and create a poster that is filled with warm and calming colors. Within this style poster I visualize both a pastel template and an earth tone template with one bold color of vibrancy. I feel that using the script font for one large word (not quite sure what that word is yet), and then surround the image, or using an image, or heck even creating an image that is filled with earth tones, or pastels, will create a visual that will be gentile to the eye and by the use of the script it will immediately draw the reader in (as I have stated before) and then again filling the body test with the serif font, or maybe fool around with a sans serif font (that I did not mention above) I feel like the font should reflect the colors, imagery, and tone of the poster. Sans serifs are again easier to read which makes it easier for the viewer to understand and perhaps feel the tone of the message being relayed. In this poster it will be easier to read and not as “in-your-face”. This approach could work because the reader may not know immediately what they are reading, so because of the soft approach, as they keep reading they will begin to see what this poster is really about. Due to a lot of the current “hipster”, “indie-folk” style trends there is an even larger audience for people to become intrigued to look at a poster with whimsical writing, earthy tones, and pictures or graphics of nature. I see this part of the poster almost looking like a vintage style poster for a national or state park. I want the tone of this poster to be optimistic and hopeful. I want the reader to walk away from the poster feeling more knowledgeable and feeling good, as if there is something that they can do to help prevent this from continuing, or taking a small step that they can take in their daily life that could even be a tiny help.